One of the worst things that you can do as a content creator is to create content that nobody cares about.
Content is the CURRENCY in the Creator Economy. Content that doesn’t convert consumers into buyers is content that doesn’t serve a purpose.
Now, you very well could just create a ton of content and see what works and you SHOULD create a ton of content.
However, you should have a strategy behind that content creation. There should be a reason why you decide to publish something.
And that’s why the best thing that you can do is follow the PQO Framework when coming up with ideas for your content.
What is that? I’m glad you asked!
What Does Your Audience Want?
Before I tell you about the PQO Framework it’s important that you understand what your audience wants.