The Hero is an interesting concept. I already wrote about it a tiny bit previously but I’m going to revisit it today because to be honest, I feel lost.
When you spend enough time creating a ton of different things it’s easy to get lost in the weeds.
And I’m lost in the weeds at the moment.
We have so many different people joining our Odd Noodle programs that it’s easy to fall into the trap of seeing your Hero as many different people.
But when I take a further step back that isn’t the case.
In fact, it seems silly to even consider that the Hero is different people.
It’s still one person with a single motivation.
They may come about that motivation in different ways and that’s where the confusion hits.
This is why people struggle so mightily with their business. It’s not SEO. It’s not Pinterest. It’s not creating an offer. It’s not a sales funnel.
It’s understanding the Hero.
Back to the drawing board for me.