$15,000 in 4 days is not bad money.
Even better when you consider that there wasn’t a big launch and the offer didn’t even exist yet, but that’s what we were able to pull off.
Why?
Understanding the Hero and providing them with something that they feel they need to achieve a Transformation.
Sometimes I wish it was more complicated than that so people would stop denying it, but it isn’t.
Figure out the Hero.
Create an offer that guides them to a Transformation.
Repeat.